IJBTT

Applying User Experience in an Enterprise CRM: Considerations and Process to Balance UX Innovation with an Iterative Delivery Mindset
	© 2024 by IJCTT Journal
	Volume-72 Issue-10
	Year of Publication : 2024
	Authors : Tanmaya Gaur
	DOI :  10.14445/22312803/IJCTT-V72I10P112

How to Cite?

Tanmaya Gaur, "Applying User Experience in an Enterprise CRM: Considerations and Process to Balance UX Innovation with an Iterative Delivery Mindset," International Journal of Computer Trends and Technology, vol. 72, no. 10, pp. 72-78, 2024. Crossref, https://doi.org/10.14445/22312803/IJCTT-V72I10P112

Abstract
Customer Relationship Management (CRM) is vital for businesses of all sizes. Building a successful CRM solution involves getting numerous complex and interdependent functions right, UI/UX being amongst the most crucial. An effective UI/UX can significantly enhance the overall CRM experience, thereby increasing the chances of success of the solution. This manuscript will go over the importance of UI/UX and outline best practices for achieving optimal results. Businesses can improve customer satisfaction and engagement by focusing on a user-friendly design, ultimately driving better outcomes.

Keywords
CRM, Web applications, User experience, User interface, Agile.

Reference

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