Generative AI in Digital Advertising Campaigns |
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| © 2024 by IJCTT Journal | ||
| Volume-72 Issue-5 |
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| Year of Publication : 2024 | ||
| Authors : Praveen Gujar, Sriram Panyam | ||
| DOI : 10.14445/22312803/IJCTT-V72I5P106 | ||
How to Cite?
Praveen Gujar, Sriram Panyam, "Generative AI in Digital Advertising Campaigns," International Journal of Computer Trends and Technology, vol. 72, no. 5, pp. 51-55, 2024. Crossref, https://doi.org/10.14445/22312803/IJCTT-V72I5P106
Abstract
In the dynamic sphere of digital advertising, Generative Artificial Intelligence (GAI) emerges as a transformative force, redefining content creation, customization, and delivery. By enabling brands to produce varied content forms tailored to the intricate preferences of their audiences, GAI marks a significant evolution in brand-consumer interaction. This technology’s capacity to digest extensive datasets for insights and generate resonant content promises a shift towards more effective, personalized advertising strategies. GAI’s potential to revolutionize digital advertising practices is immense, offering unmatched opportunities for engagement and brand development. However, this journey is fraught with challenges, including maintaining brand identity and navigating privacy and safety concerns. Case studies, such as Netflix’s personalized trailers and a fashion retailer’s failed GAI campaign, further illustrate the complex application of GAI, showcasing successes and highlighting the crucial balance between innovation and authenticity. As digital advertising evolves, the role of GAI is set to grow, emphasizing the need for ethical considerations and a blend of human creativity with AI to leverage GAI’s innovative potential fully. This research paper provides a comprehensive look at the impact and challenges of GAI in the Digital Advertising space and provides areas for further research in this era.
Keywords
Generative Artificial Intelligence, Digital Advertising, Content Creation, Brand Identity, Personalization, Privacy Concerns, Ethical Consideration.
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