Elevating Digital Advertising by Streamlining Agency Client Collaboration through Cloud |
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| © 2024 by IJCTT Journal | ||
| Volume-72 Issue-5 |
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| Year of Publication : 2024 | ||
| Authors : Praveen Gujar, Sriram Panyam, Vidya Pissaye | ||
| DOI : 10.14445/22312803/IJCTT-V72I5P110 | ||
How to Cite?
Praveen Gujar, Sriram Panyam, Vidya Pissaye, "Elevating Digital Advertising by Streamlining Agency Client Collaboration through Cloud," International Journal of Computer Trends and Technology, vol. 72, no. 5, pp. 82-88, 2024. Crossref, https://doi.org/10.14445/22312803/IJCTT-V72I5P110
Abstract
In today's rapidly evolving digital landscape, agencies in advertising, consulting, and public relations are pivotal in amplifying the strategic and operational capacities of their clients. The integration of cloud technologies has revolutionized these agency-client dynamics, offering tools that enhance scalability, flexibility, and security—essential for navigating the complexities of modern digital environments. This paper examines how cloud technologies transform the foundational elements of agency-client interactions, particularly in managing large datasets, deploying complex applications, and maintaining uninterrupted communication across global boundaries. It delves into the nuanced relationship dynamics between agencies and their clients, emphasizing the role of cloud technologies in streamlining workflows, securing data, and strengthening client relationships. The core of this analysis focuses on how these technologies not only boost operational efficiency but also cultivate a deeper trust with clients, which is critical for successful collaborations and driving both satisfaction and Return On Investment (ROI). Through a detailed exploration of agency-client dynamics, the adoption of cloud technologies, and their impact on workflow management and security protocols, this study provides a comprehensive framework for understanding and implementing effective digital strategies that harness the power of cloud technologies to foster more robust, efficient, and secure agency-client partnerships.
Keywords
Digital advertising media agencies, Cloud providers, Workflow management, Scalability, Flexibility, Security.
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