Generative AI and the Future of Workforce in Marketing |
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| © 2024 by IJCTT Journal | ||
| Volume-72 Issue-7 |
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| Year of Publication : 2024 | ||
| Authors : Ashwin Tambe | ||
| DOI : 10.14445/22312803/IJCTT-V72I7P107 | ||
How to Cite?
Ashwin Tambe, "Generative AI and the Future of Workforce in Marketing," International Journal of Computer Trends and Technology, vol. 72, no. 7, pp. 63-68, 2024. Crossref, https://doi.org/10.14445/22312803/IJCTT-V72I7P107
Abstract
This paper examines the growing influence of Artificial Intelligence (AI), specifically Generative AI, in the domain of marketing. AI is fundamentally altering numerous fields and marketing is no different. The paper explores how advancements in AI are transforming problem-solving, automation, and even the creative facets of marketing. A significant concern with AI adoption is job displacement. The paper contends that Generative AI, with its abilities in content personalization, data analysis, and task automation, presents an aperture for collaboration between humans and AI. The paper proposes a future where AI complements human strengths in imaginative thinking, strategic planning, and customer connection. Marketing professionals can leverage AI for tasks such as individualized recommendations and customer interactions, leading to more engaging and efficacious marketing strategies. The efficacy of this human-AI collaboration hinges on cultivating a workforce that can seamlessly integrate with AI tools. This symbiotic relationship between humans and AI will unlock human potential and usher in a new era of marketing effectiveness.
Keywords
Artificial Intelligence (AI), Natural Language Processing (NLP), AI technologies, Generative AI.
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