The Future of AI in Salesforce: Intelligent Virtual Assistants & Automation |
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| © 2025 by IJCTT Journal | ||
| Volume-73 Issue-4 |
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| Year of Publication : 2025 | ||
| Authors : Arun Kumar Mittapelly, Vasanta Kumar Tarra | ||
| DOI : 10.14445/22312803/IJCTT-V73I4P112 | ||
How to Cite?
Arun Kumar Mittapelly, Vasanta Kumar Tarra, "The Future of AI in Salesforce: Intelligent Virtual Assistants & Automation," International Journal of Computer Trends and Technology, vol. 73, no. 4, pp. 88-94, 2025. Crossref, https://doi.org/10.14445/22312803/IJCTT-V73I4P112
Abstract
From chatbots to predictive and virtual assistant, conversational AI has made businesses communicate with their customers in a human-like and intelligent way. One such platform with integrated AI-driven solutions is Salesforce, a leading Customer Relationship Management (CRM) platform with AI-powered solutions like Einstein AI to help businesses boost customer engagement, automate workflows and streamline business processes. This paper explores how Conversational AI and Salesforce converge and discusses improvements in Natural Language Processing (NLP), Machine Learning and Deep learning. This study compares the available chatbot models, how they have been implemented in Salesforce, and how a business can benefit from using them to increase efficiency and customer satisfaction. Furthermore, we present a novel hybrid Conversational AI system that unifies Salesforce’s Einstein AI with 3rd Party AI models to create a more contextually aware and agile conversational experience. We then show a use case where we implement an AI-powered chatbot in a sales environment and evaluate the performance to see how the chatbot can increase customer engagement and automate lead generation.
Keywords
Conversational AI, Salesforce, Chatbots, Virtual Assistants, NLP, Deep Learning, Customer Relationship Management.
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